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Tip #7: Identify The Most Effective Marketing Channels For Your Target Market

Posted on . Filed under: Crowdfunding 101, How To, YouTube.

Crowdfunding is more complex than putting a campaign online and hoping that people on the Internet will donate money. Instead, a crowdfunding campaign requires thorough planning, daily marketing, and diligent communication with donors. Deposit a Gift’s Top 10 Tips For a Successful Crowdfunding Campaign YouTube series aims to give you all the inside information you need to run a campaign. Last week, we talked about creating a marketing roadmap. This week’s video is all about which marketing channels to target.

Tip #7 Identify The Most Effective Marketing Channels For Your Target Market

Video Highlights:

  • Marketing your campaign is about reaching the people of your network where they want to be met and giving them the tools to reach out to their own networks.
  • Email is a helpful marketing channel because it lands your message directly in people’s inboxes.
  • Email distribution lists, which you can create for free in your contacts or with a website like MailChimp, are an easy way to reach as many people’s inboxes as possible.
  • Communicating about your campaign over text is also an effective marketing channel.
  • Don’t rule out offline communications like letters, postcards, or flyers if you know that you have supporters who will respond well to offline communications.
  • Regardless of the marketing channels you are using, consistent communication is essential.

Press play above to learn more about using different marketing channels to get your campaign to reverberate through different networks. And, be sure to read next week about creating both a mass and one-to-one marketing strategy!

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An Explanation of Football for Someone Who Doesn’t Watch Football

Posted on . Filed under: Games, Hobbies.

Are you that one friend who never shows up for Super Bowl parties because you ‘just don’t get’ football? Do you often end up watching the commercials online by yourself instead? Don’t you wish you could just open up a DAG blog post and find out all you need to know about this popular American sport? Well, don’t you fret – because this Super Bowl you’ll be munching on chips, quenching your thirst, and high-fiving your pals all Sunday afternoon. Hereeeeeee’s football:

Football Field

“wpi football field at night” by pOlly is licensed under CC BY 2.0 


The Objective:

Like so many other sports, football is about scoring points, and the winner of the game is the team with the most points. Read below to find out the five ways points are scored in football.

The Playing Field:

A football field is 120 yards long with hash marks marking each yard and long white lines marking every 5 yards. Each end of the field has an endzone where, if the team on offense enters with the ball, it scores six points. The endzone that a team is trying to score on continuously changes depending on where the offensive push starts each time, but the team always tries to score in the endzone that lays ahead of them. The goal line marks the start of an endzone, and centered at the back of the endzone are the field goalposts, where teams try to score points by kicking the ball between the posts and above the bar. After scoring a touchdown, a team can either attempt to get back into the end zone to score two additional points via the field goalposts, or they can kick a field goal at an attempt to score one additional point.

The Timing:

A football game is broken down into four quarters. Each quarter is 15 minutes long, and there is a halftime break after the second quarter.

The Players:

As with any other sport, each player has their own position, or job on the team. However, considering the fact that there are over 25 different possible positions, it can be a bit challenging to keep track of them all. Some basic positions to take note of include the following: the quarterback, receivers, running backs, offensive linemen, defensive linemen, and linebackers.

The quarterback leads the offense by calling plays and deciding whether to pass, throw, or run the ball down the field himself. Receivers and running backs are also part of a team’s offense. While receivers try to catch passes thrown to them by the quarterback, and the running backs usually try to make an advance on the opposing team by running the ball down the field. Meanwhile, Offensive linemen protect the quarterback from the other team’s defense.

Defensive linemen and linebackers are both defensive positions. A defensive lineman’s job is to try to tackle whoever has the ball, while linebackers usually attempt to prevent receivers from catching a pass, or the quarterback from throwing a pass. Aside from the offensive and defensive positions, which both put eleven players on the field, there are also seven game officials refereeing the play.

How to Score Points:

There are five main ways for a team to score points. The first is a touchdown, which is worth six points. Touchdowns are scored by having possession of the football in the proper endzone.

Next are point conversion attempts, and these scoring opportunities only occur after a team gets a touchdown. There are two types of point conversion attempts: The first is an extra point where a kicker tries to kick the football between the field goal posts and above the field goal bar for one extra point. The second type of point conversion attempt is called a two point conversion during which a team can score two points by moving the ball from the 15-yard line and over the goal line into the endzone in one attempt for an extra two points.

A field goal, which is worth 3 points, is scored when a kicker sends the football between the goalposts. Team usually try to score field goals when they are within 30 yards of the endzone but are unlikely to have a chance at scoring a touchdown.

Finally, a team can score 2 points using a safety, which occurs when an offensive player gets tackled in their own endzone.

Turnovers (Losing the ball):

A team on offense can lose the ball or have to surrender it to the other team in a process known as a turnover. There are two types of turnovers: fumbles and interceptions. A fumble occurs when a player has complete possession of the football and drops it to the ground before he is tackled or scores. An interception is when a defender catches the football midair even though it was intended for a player on offense. A turnover can also occur “on downs,” or when the team on offense has not progressed 10 or more yards in four attempts or less.

The Offensive Push:

Piecing together all of the above information to understand how an offensive push works in its entirety is the key to enjoying any football game. Since the main goal of the game is to score points through touchdowns, the quarterback will try to orchestrate the ball getting to the endzone by either throwing the ball, handing the ball off to another player to run it down the field, or, if he is in danger of being sacked, running the ball down the field himself. Once the ball hits the ground or the player holding the ball is tackled to the ground, the play is over. The team on offense must move the ball 10 yards every four downs (four tries). If the team on offense fails to move the ball 10 or more yards in four tries, then the ball is handed over to the team previously on defense.

In addition, if a player doesn’t advance ten yards from the line of scrimmage in three downs, they have the option to punt the ball away. Punting is when a player kicks the ball from their hands away from their endzone.

The Defensive Push Back:

Explaining the role of the defense is probably one of the simpler concepts in understanding football. The defense, quite simply, is supposed to prevent the other team from scoring by intercepting, forcing fumbles, and tackling the player in possession of the ball. Though this is a simple concept, there is nevertheless a lot of strategy that goes into stopping a team’s drive down the gridiron.


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What Makes Donors Want to Give?

Contrary to what you might think, crowdfunding campaigns don’t just take off. You have to give donors reasons for why they should donate to your campaign and why they should do it now. On top of active marketing efforts, make sure you utilize these five ideas to ensure the most success.

Screen Shot 2015-08-13 at 2.45.46 PM

An Emotional Hook

Crowdfunding is about getting to your contacts’ contacts. You might have a few friends and family members that will give to you and show support regardless of your cause, but you won’t harness the power of the crowd unless you give an incentive. People don’t want to give money to a campaign that just seems “cool”, but one that seems important. Campaigns that feel important are ones that provide a potential donor an emotional hook to reel them in.


You have to answer the question: Why give now? A donor might arrive at your crowdfunding page and think that it seems like a worthy cause and that they’ll donate later when they have more time or after the thermometer rises a little to make sure it will be successful. Just like feeling emotionally hooked, donors need to feel that they should give now rather than later. This might be by making sure you don’t launch at a zero balance so it feels like you are approaching your goal more quickly, by including a deadline, or by having your campaign lead to a specific event in the near future.

Engaging Visuals

Don’t let a donor arrive at your page and be bored or unimpressed. Visuals draw attention more than words, so the visuals have to lead your viewers to the words. Humanized photos gain the most attention, so grab your viewers with happy and colorful pictures of children if you’re raising money for education, a picture of a happy couple if you’re raising money for a trip, or a heartwarming photo if you’re raising money during a time of loss of tragedy. Read here for some tips on picking great visuals for your campaign.


Give as much detail as possible to make sure your donors know that their money is going somewhere. This won’t be a big issue for people you reach out to personally, but others who don’t know you well or found out about your campaign through a more distant contact don’t want to throw away money. Ensure that your campaign seems legitimate with a detailed story, real visuals, and information as to exactly how the money will be used. Update your donors via email and social media on how the campaign is doing so they know you’re serious even after you have their support. Read about establishing a legitimate fundraiser here.

Ease and Convenience

At the end of the day, no one wants to do something difficult. The last thing you want is for a donor to want to give to your campaign but think it’s too tedious. Deposit a Gift campaign pages are easy to navigate and make sure that the “Contribute” button is clearly visible, but you can make it easier by giving people the URL via email and social media and by suggesting amounts to donate. When appropriate, explaining what each donation amount will cover makes it easier to know how much someone wants to donate.

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5 Misleading Things About Crime Shows

Posted on . Filed under: Pop culture.

There is a reason crime shows are some of the most highly rated shows on television. They’re constantly filled with excitement, violence, quick turnover and glamour. So what’s not to love? When compared to real life crime scene analysts, though, there are many false portrayals. Below are some of the most exaggerated and misleading occurrences about televised crime.

police line do not cross tape

“Police Line / Police Tape” by Tony Webster is licensed under CC by 2.0



Investigations shown on television crime shows take a couple of hours or at most a few days to be solved. Real crime scene investigations can take months, years, or even decades to reach a conclusion. The search for evidence, such as fingerprints and DNA, seems to be much simpler to find in television shows than in real life. It’s only then that they can begin to analyze everything, proceed with finding witnesses, hold trials, and proceed with the arrest and conviction processes. All in all, it’s a very lengthy process and doesn’t get completed within that 4o minute time slot.

Severe Crime/ Illness

Sure, murder and serial killer cases provide the gore and drama that draws viewers in, and the case of a common cold may not be as thrilling, but is that really what is constantly happening in hospitals and in the lives of policemen? Of course not! On television shows, all of the patients seem to be rescued right before facing death due to their insane diagnosis that has never been seen before. Perhaps these cases will occur on occasion depending on your whereabouts, but the day-to-day lives in hospitals and of policemen and women don’t involve violent crime and bloodshed.


On shows like CSI and Law and Order, you will often see the forensics running immediately to the scene of the crime, interrogating suspects, and making arrests. However, this isn’t the norm for a real life forensic. They’re scientists mostly working in labs. Depending on their exact role, it’s possible they will go out to a crime scene to process and evaluate it, but this is usually not the case. Crime shows tend to combine the jobs of policemen with forensics, where in the real world, they are very much separate occupations with differing duties and fields of study.

DNA Testing

In most television shows, there seems to be readily available DNA at every crime scene being investigated. They’re able to scan it to a computer, and within seconds the suspect’s picture and whereabouts are posted on the screen. No ifs ands or buts about it! Wouldn’t that be nice if this is how it worked in the real world? There really is no such computer software and technology that can conduct this research and come up with such information. It can be a very long and tedious process to even find a DNA sample that is readable, let alone guarantee an analysis will show accurate results.


In most crime shows, it seems the policeman or woman could’ve just walked off of a runway from New York Fashion Week. Their lives are portrayed as super glamorous and surrounded by riches. Is it really realistic to be wearing a crisp, tight white suit to a bloody crime scene? Not so much! Criminologists and forensics serve very difficult and dirty jobs. Sure, the model-looking protagonist makes it intriguing to watch, but remember to keep in mind that these television character’s jobs are very much exaggerated when it comes to glitz and glamour.

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Tip #6: Design a Marketing Roadmap That You Can Follow

Posted on . Filed under: Crowdfunding 101, How To, YouTube.

Crowdfunding is more complex than putting a campaign online and hoping that people on the Internet will donate money. Instead, a crowdfunding campaign requires thorough planning, daily marketing, and diligent communication with donors. Deposit a Gift’s Top 10 Tips For a Successful Crowdfunding Campaign YouTube series aims to give you all the inside information you need to run a campaign. This week’s video features tips on how to plan your marketing strategy.

Tip #6- Design a Marketing Roadmap That You Can Follow

Video Highlights:

  • The marketing roadmap is the main tool that will help guide the person in charge of marketing the campaign daily.
  • Whether you are using Excel, PowerPoint, Word, or a pen and paper, it’s essential to make note of your marketing roadmap.
  • The roadmap should include plans for each week on a high level as well as for each day on a more granular level.
  • When designing your roadmap, look at the duration of your campaign, then establish what happens in between.
  • Your roadmap should include a checklist of daily marketing activities such as keeping track of donations, announcing certain campaign milestones, and sharing impacts of the campaign with your supporters.
  • The first and last weeks of your campaign should have a frenzy of marketing activity, but a marketing roadmap helps you keep your campaign relevant in the time in between.

Press play above to learn how to plan your marketing roadmap, and be sure to read next week to find out how to find the most effective marketing channels for your campaign!


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