Really? I need a strategy in order to have successful fundraiser? Isn’t having a worthwhile cause enough to get people to give? Nope. In order to execute a successful campaign, you need to have a plan of action. The below outlines the high-level elements you should think about before getting started.
1. Make Sure You Have Great Visuals
One of the most important elements of a successful campaign is the visuals. Do you have at least one that represents what you are trying to do? Better yet, do you have a video? Video can be effective because it literally brings the story to life, either by you speaking directly to the camera about what you’re trying to achieve, or as a way to showcase your project. Don’t underestimate how important the visuals are; they are often more important than what you write because people tend to gloss over that.
- Example: Girls With Vision makes use of great visuals.
2. You Need a Marketing Plan
Marketing your campaign is the most crucial part of your fundraiser. Many feel that once the site is created, their work is done. That is simply not the case. You must spread your campaign through various social media sites, word of mouth, email, and by networking with others who can contribute to your cause. A solid marketing plan doesn’t come out of nowhere – you need to think it through and map it out. Click here to learn more about creating a successful marketing plan.
3. Create a Timeline
- You want to think about your fundraising campaign as having a beginning, middle and end so it is clear how to launch it, build/maintain momentum and then whip up a frenzy at the end to meet and exceed your goal.
- Determine the optimal amount of time you need to achieve your goal and make sure you communicate this deadline to your audience. You do not want exceed that – people respond well to deadlines. Keeping your fundraiser’s timeline shorter has its perks. It helps create a sense of urgency and keeps your contributors focused on your cause.
- Once you’ve figured out the length of your campaign, strategize which steps you’d like completed and when. In this way, think of your timeline like a roadmap.
- Consider breaking down your timeline into mini-milestones: You could set a goal you’d like to reach by the end of each week or month. This will help you stay focused and be able to measure the success of your efforts. And if something isn’t working, you’ll know why and can change course.
4. Stay Positive and Be Tenacious. Half the Battle is Consistency and Not Giving Up!
- Go into a campaign with your eyes wide open, recognizing that raising money is hard work. Your plan must keep you focused and on track. Being realistic about the fact that you will experience ups and downs during the course of the campaign will help you stay focused on moving forward and avoid potential disappointment.
- It is common to have a bit of a down period in the middle of your campaign. If this happens, don’t take it personally or let it discourage you, you just need to keep going. Use it as an opportunity to re-evaluate your outreach strategy. Refer to our marketing plan tips as well as the articles about creating email marketing and social media campaigns. These should give you ideas about how you can tweak your approach to jump-start your efforts.
- Attitude is everything. Surround yourself with people who give you constructive feedback but who are positive. Negative, unconstructive comments will kill your mojo.
- Consistency is key. Remember, this takes work, daily work. One foot in front of the other.
- If you want personal support from a team that cares, please contact us and we’ll be happy to offer you any advice and best practices that we can.