Before you give to a fundraising campaign, you want to feel comfortable that you are giving to a legitimate person or organization. One of the concerns we all have is knowing if the campaign organizer is going to do with the funds what they promise. As a campaign organizer you want to curb any doubts about your initiative by making sure that your campaign is perceived as credible and trustworthy from the beginning.
Even though most fundraisers are typically first shared with friends, family and a community that knows them, the point of crowdfunding is to reach out to as many people as you can, in order to raise as much as possible.
So what do you do as the campaign organizer to establish the credibility of your campaign from the beginning, so that people on the outskirts of your network can feel as comfortable giving, as those who know you personally?
The checklist below is a great guide to get you started on the path to a credible campaign:
- Make sure you use a site that makes it easy to list the campaign organizer’s name and for supporters to contact them
- Provide as much detail as possible about you, your cause, your organization, etc.
- Upload pictures and video – putting a “face” on your site goes a long way
- Link to your website if you have one
- Include a contact number or email address if you feel comfortable
- Link to your social media pages, ex: Facebook, Twitter, Pinterest, etc.
- Make sure you use a site that has an ‘Updates’ feature so that you can keep your supporters apprised of your progress and what you are doing with the funds
- Activate the Message Board capability so that people can contribute their voice to the effort
- Share pictures and video showing how the funds are being used and the impact the supporters have made