Now that you’ve launched your DAG fundraising campaign, the most important next step is sharing it. Think of it like kicking off a chain letter – you want to get as many people to forward it on as possible, and the easiest way to do that is online!
The Internet won’t just shower you with money – you’ve got to get out there and be persistent: a bit of shameless self-promotion will be required to galvanize your supporters to contribute to the cause and share on your behalf.
We always recommend you have a plan to drive your efforts. Once you have this road map, you’re ready to take action, which is what this article is all about.
Deposit a Gift is built to be naturally social, so take advantage of our tools to help you and your supporters spread the word.
The Tools We Provide You In Your Account:
- Custom URL: This is the unique web address that you created during setup.
- Copy/Paste it from your dashboard to insert into emails, post to social media, print on flyers and business cards, add to your email footer or link on your blog. It’s meant to be memorable so that it’s easy to pass along. Be creative!
- Share via Social Media: Click the icon for any of your favorite networks via the links under your URL on the dashboard. They will pre-populate with your unique URL and promotional messages that you can use verbatim or customize to your liking.
- In order to share your campaign on one of these social networks, you must have an account and you must be logged in.
Facebook is the largest social network and one of the most effective places to get in front of a large audience to share your message. If you would like to share your campaign on Facebook, click the Facebook icon on your dashboard.
A new window should pop up (Note: If a new window does not pop-up, please adjust your pop-up blocker settings)
It will pre-populate with promotional text that we’ve written for the bottom part of the post. But you are responsible for the main status message. What will you say? (Once you’ve written your status message, be sure to “Share Link” which will share your campaign with your Facebook friends.)
We suggest that you look for various excuses to post such as:
- Announcing the campaign launch
- Providing progress updates
- Making direct requests to share and re-post
- Publicly thanking supporters.
To keep up the momentum you need to be sharing a few times a week so that you don’t fall off people’s radar. Facebook offers a variety of other tools that you can use as well.
Twitter can be great if you have a lot of followers. Even if you don’t use it, if you have friends who do and they have a lot of followers, ask them to send some promotional tweets for you. If you would like to share your campaign on Twitter, click the Twitter icon located next to the Facebook icon on your dashboard.
A new window should pop up that includes your unique URL and pre-populated promotion al text that you can use as-is, or tweak to suit your needs.
Sharing On Other Networks
Involved in other social networks like Tumblr, Google+ or Reddit? If you would like to share your campaign on other networks, we’ve got you covered. Just hover your cursor over the orange plus button on your dashboard next to the other social media icons to trigger the menu of 300+ social networks.
The Tools We Give Your Supporters To Help Spread The Word:
Would you like a friend or even a stranger to share your campaign? It’s easy! Every fundraising DAG site comes with social sharing buttons built-in so that people in your network can share it with their networks as well.
You will notice social sharing bars on all pages of your DAG site, starting with your homepage. The social media sharing icons sit conveniently next to your rising thermometer cruising towards your goal.
Whatever networks your supporters choose to share your campaign in, they will be provided with pre-populated text that includes your unique URL to drive more people to your campaign site. They can click directly on Facebook and Twitter, send an email or click the orange Share button to trigger the menu of 300+ networks.
Sharing Your Campaign Offline
By it’s very nature, a crowdfunding campaign is generally driven by your online audience, but that doesn’t mean you can’t promote it offline. You know your community of supporters best and need to do whatever it takes to connect with them where and how they are most receptive.
Whatever you choose, make sure your unique mydagsite URL appears blatantly on any printed materials, such as:
- Business Cards
- Postcard mailings
Don’t forget about other ways that you can have a one-to-many approach offline, such as:
- Throw an in-person fundraising event
- Target local press to cover your story
- Make announcements at volunteer, religious or hobby groups you participate in
- Table in the center of town or even at a trade show
Sharing your campaign consistently and relentlessly until you meet and exceed your goal is key. Good luck!