Crowdsourced fundraising with Deposit a Gift is an amazing way to boost any organization’s fundraising efforts with customizable donation sites that are built to be inherently personal and social.
Your nonprofit might already have a way to receive donations online, but that usually means a sterile transaction-oriented page with a low probability of being passed along. This could work fine for general donations, but what about campaigns that you want to generate excitement around a particular goal and initiative?
You want to create a fundraising site that showcases your cause in the most illustrative way possible so that those receiving the link not only want to give, but also want to share it with their network, which is the key to crowdfunding.
How Does It Work? With Deposit a Gift, organizations can create individual fundraising micro-sites for various initiatives that allow you to have separate goals for each. Think of it like a processor + marketing tool rolled into one! Using our line-item donation feature, you also have the option to specify what the money is needed for, while offering contributors the choice to fund a certain item directly.
What kinds of things can you use Deposit a Gift to raise money for?
- Disaster relief
- Youth programming
- New facilities
- Innovative new programming
- Program supplies
- Outreach efforts
- Staff enhancements
- Support programs
- Junior board initiatives
- Traditional benefits, galas and luncheons
- Truly, anything that your organization needs to raise money for and can build a story around!
Many nonprofits have had success with our fundraising platform:
- JFCS Annual Family Campaign
- MEF Gift of Education Campaign
- ECDC Nina R. Lief Memorial Luncheon
- Road to Enrichment 2013
- “I Have a Dream” Foundation, Los Angeles – College Supplies Drive:
- The New York Foundling – Hurricane Sandy Relief:
You want to think of your crowd-sourced fundraising initiatives as part of a multi-channel approach to delivering your message. Ideally, it should simplify your efforts by creating an online home-base for the particular initiative that is easy to market both on and offline.
With Deposit a Gift, you can customize your fundraising site in the most creative way possible so that it’s truly a reflection of your organization and what it is trying to accomplish.
Once you’ve got your site set up, the key is marketing it to the max to generate excitement about what you are doing and get people on board. Rally employees of the nonprofit to share the fundraiser in their own social networks and e-mail lists.
Staying on people’s radar is key to a successful fundraising campaign, as it’s typical that people will need more than one call-to-action before contributing to your cause. It’s important to be persistent with your online fundraiser because with enough time and effort, it’ll be able to raise more donations than with traditional fundraising.