In theory, a group gift is a great way for many to contribute towards a large gift. But in practice, the challenges inherent in coordinating so many people, especially if you end up being the one left holding the tab, may make it feel like more trouble than it’s worth.
- Chasing people down to pay you back
- The awkwardness of having to mandate a certain level of giving – now everyone can give whatever they are comfortable with in a discreet way
- Dealing with cash and check exchanges
Here are our thoughts on giving the ultimate crowdfunded group gift:
- Create the group-gifting site early. At least a month before the occasion, create a fundraising site to give everyone enough time to contribute. This also gives you time to connect with people you may have overlooked.
- Keep it a secret. If you want to give a surprise group gift, we recommend that you do not share on social media, which is public, but rather to share through private messages and emails instead. Be sure to inform any visitors by explaining in your fundraiser description that you’d like to try to keep this gift a secret until the occasion.
- The key is follow-up. As the organizer, now that you’re using a crowdfunding site, you’ve eliminated the main hassles that come with a group gift. Your only responsibility is to make sure people actually give, so with that in mind, your job is to market the fundraiser. People tend to be forgetful and last-minute with this kind of thing, so you need to stay top-of-mind.
- Strategy: You’ll want to email the link at least once a week until the event and if there’s an invitation, you can include the link on that as well. During the last week, consider doing a couple of “countdown” emails to reinforce the fact that there is a deadline. We often find that there is a flurry of activity in the last 24-48 hours before the gifting occasion.
Occasions To Give:
- Well Wishes
- Appreciation (for employees, teachers, organization leaders)
- End of Season (if you’re in a club, sports team)
With Deposit a Gift you can customize your fundraising site in the most creative way possible so that it’s truly a reflection of the gift you’d like to bring to life. You can set it up in the format of a fund or use our Gift List tool to break down the gift into smaller parts.
Once you’ve got your site setup to reflect the gift, the key is the “marketing” – you’ve got to stay on people’s radars to get the link in front of them various times so that they don’t miss it. When it comes to gifts, people often procrastinate, so a good strategy is to send a variety of emails with the link, and be sure to emphasize the deadline. During the last week, we recommend 2 “countdown” emails in the final 24-48 hours – this often triggers a flurry of activity. Have fun!