Press Release

Dana Ostomel

New Cash Registry Website Modernizes Gift Giving


January 21, 2010—New York, NY—Engaged couples, expectant parents—and anyone else celebrating a big event—have a new tool at their disposal to get exactly what they are looking for: Deposit a Gift.

Deposit a Gift is a new cash gift registry website that aims to bring asking for money—rather than presents—into the mainstream. Here's how it works:

  • Users make gift registries just like people do with a traditional store registry, using a database of images or by clicking on a pre-made list. They can choose anything, from honeymoons to home down payments, from cribs to college funds.
  • Guests choose a gift to purchase, finding the right price point for their budget. They are not actually buying the present, but it feels more personal than sending a check. The money gets deposited into the recipient’s Deposit a Gift account.
  • When users are ready to spend the money, they cash-out in the form of free direct deposit, check, or VISA gift card.


Dana Ostomel, a marketer and branding expert, started the company because she wanted to simplify and modernize gift giving. “Little has changed about registries since they were introduced in the early 1900s, but the way we live has changed significantly,” says the 33-year-old founder, who was inspired to start the business after her 2008 wedding. “People today need flexibility and cash gives them just that. There are no returns, no space constraints. People can spend the money where they want, when they want.”


“But knowing that some people feel awkward asking for money—and others are not accustomed to giving it—Deposit a Gift mainstreams the process with a user-friendly site modeled on traditional registries. Users share their wants and dreams with their guests, who help them achieve their goals.”


The business has been gaining traction since it launched a few weeks ago, with UrbanBaby calling it “So efficient. So 2010. So on the money.” (You can follow Deposit a Gift on Twitter @DepositaGift and check out their Facebook fan page.) For more information or to speak with Dana, contact her at 


Click here to see real user registries.



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